Cathy speaks internationally on social media strategy and audience development.  As an independent consultant, Cathy helps publishers and companies understand the value of thoughtful social designs, proper use of digital analytics, and the use of social media in product development and marketing. Her clients include Moody’s Analytics (NYSE: MCO), Interbrand (NYSE: OMC) and various startups.   Previously she was the Head of Social Media for IPC Media, a Time Inc subsidiary that covers over 60 award-winning iconic brands, including Wallpaper*, MarieClaire and NME. Prior to this, She was an academic researcher on Wikipedia, a social user experience designer for Yahoo! and a social media consultant at Vodafone. She is also the founder of http://lotsofyoga.com, a smart social recommendation platform for all things yoga.