Kedar oversees new business development and expanding sales in India for comScore’s suite of digital analytics products and services. Kedar is a founding member of the comScore India office and has been instrumental in making India one of the fastest-growing global markets for comScore. Kedar has more than 9 years of experience in the digital space, most recently serving as founder and CEO of ViralSmith, a marketing analytics company.

Prior to ViralSmith, Kedar served as COO of the comparison shopping network at Reliance BIG Entertainment and also served as a senior member of the strategy team. Kedar began his career at Infosys, followed by time with ABP Pvt. Ltd. as part of their core strategy team.

Kedar is an active member of the digital community and a frequent contributor at various industry conferences including ad:tech Delhi, iMedia Brand Summit, Click Asia Summit India Retail Forum, among others. He also serves on the advisory board for ad:tech Bangalore.

Kedar holds a Bachelor of Engineering Computer Science degree from the Birla Institute of Technology and Science as well as an MBA from the Indian School of Business.